Estimated reading time 3 minute(s)
There is a growing notion that once organisations establish a social media following, having a business website is no longer needed in developing its digital presence. While social media have their place and are of course very important, the rising popularity of business social media profiles has, unfortunately, overshadowed the need for good business websites.
The advent of social media has made it quite easy for small businesses and freelancers to have a digital presence in an ever growing global digital culture. This has become so much so that it is not uncommon to hear business owners oversell the use of social media and undersell the importance of having a business website. Before continuing, it is imperative to note that this article is not meant in any way to discredit the merits of a sound social media presence and campaign, but rather underline some of the fallacies of statements such as “ I’m on Facebook so I don’t need a website. ”
Websites offer a degree of customisation with regards to the face of your business that social media platforms do not. Apart from styling and appearance (which are also pertinent factors), let’s look at three important reasons why you should have a business website :
When someone looks up your business, what will they find? A few directs to Facebook or Instagram? Or will they find a business website that specifies what your business is about and the products or services it provides; basically it speaks to a level of professionalism and dedication. A business website separates the perception of those who are making a part-time hustle from those who are serious about what they do.
Many websites today function as an integral part of companies’ daily operational processes. Most of us are aware of online stores, however many businesses employ their sites to streamline other operations such as order taking, bookings, registrations and other processes that save on man-hours as well as cut down significantly on human error. Let’s not forget these automated processes work for the business 24/7 , which overlaps into our next point.
We have evolved into a culture where using our mobiles to call is done only when necessary, but is this really a bad thing? If we can get all the information we want quickly, easily and efficiently, why bother with the hassle of calling? We can list a number of challenges with calling a busy business place, but most of us, have had a less than ideal experience with this before.
Social media are still limited in how we maintain control over the UX to potential clients. Sure a restaurant can post their menus on a social media platform, but must one scroll through a series of advertisements and daily posts or statuses just to find the beef menu? And, after a decision is made, still call to place a reservation? Consider we can shop for ticket prices and book a flight in a matter of minutes at 2 AM, in the privacy of our homes while in bed.
We know it can be a bit of a maze, regarding where to start, how much to spend and how to set up a website. This topic is covered in our article “I need a business website, how do I begin?”